WHAT’S YOUR PROUDEST ACHIEVEMENT OF 2011?
“Producing my thousandth event after being in the business for over 15 years. It happened to be the premiere party for Harry Potter and the Deathly Hallows: Part 2.”
Samantha Sackler, President, Events in Motion, Los Angeles
FOX & LUCASFILM BRING AIRMEN, VINTAGE JEEP TO ‘RED TAILS’ PREMIERE
Events in Motion, led by president Samantha Sackler illuminated Gotham Hall’s curving walls with projections of the aircraft, programming the images to look as though they were flying through clouds in the sky. More visuals—black-and-white photographs of the Tuskegee airmen as well as behind-the-scenes shots of the making of Red Tails—filled large custom fabric panels hung from a 30-foot-high circular truss.
SPEEDO DEBUTS SWIMSUIT WITH 3-D MAPPING, MICHAEL PHELPS
During the show, the Events in Motion team had only 20 minutes to turn the entrance hallway into a product exhibit dubbed the “Speedo brand experience world.” “The biggest challenge for this event was the timing,” said Sackler, whose company also produced the first two Fastskin launches for Speedo in 2004 and 2008. “We had five different displays that needed to be set up that involved everything from hanging graphics to displaying custom installations to mounting plasma screens.”
HANS ZIMMER, JOHNNY MARR AND ORCHESTRA PERFORM AT THE HOLLYWOOD PREMIERE OF INCEPTION
At the afterparty for Tuesday night’s Hollywood premiere of “Inception,” the mind-bending new thriller written and directed by Christopher Nolan, chanson singer Tera Hendrickson, backed by a guitarist and drummer, stood on a tiny stage and performed sweet songs for the hundreds of attendees who had just had their brains blown.